A Bit About Me

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As most specialty coffee career stories go, mine is not linear. But, I wouldn’t change a moment, because it brought me here today.


I’ve always loved coffee, but little did I know it would become my passion and career path.

My coffee journey starts in a tiny New England bakery. The store thrived on cake, baked goods, and ice cream sales, but I was fascinated with our little espresso bar. I had no clue what I was doing, but spent most hours of my shifts playing with recipes and drinking all the coffee I could get my hands on.

After college, I spent years working as a copywriter in the marketing/advertising and travel/tourism industries, learning the ins and outs of copywriting and content writing, storytelling, and strategic marketing.

But my love for coffee prevailed. In 2019, I dove headfirst into the specialty coffee industry and never looked back.

Today, I’m able to combine my writing expertise and firsthand knowledge of the specialty coffee industry to help you succeed and take command of your brand.

Resume

 

Digital Communications Coordinator

J.René Coffee Roasters
West Hartford, CT

March 2019 - Present

 

  • Launched Shopify marketplace, including a coffee subscription program, to improve overall shop sales. With this system in place, the brand was able to generate a 439% increase in online sales during the COVID-19 pandemic.

  • Use copywriting and marketing talents for brand awareness, marketing initiatives, and increased customer traffic.

  • Create, schedule, and curate content for company social media channels.

  • Point person for all Victus Coffee outreach, marketing, fundraising, and collaboration efforts.

  • Organize and promote in-shop/community events including public coffee cuppings, lecture series, live music, and celebratory occasions.

  • Responsible for coffee quality control through SCA cupping practices and barista training.

 

Web Copywriter

Tripster
Remote

July 2016 - October 2019

 

  • Wrote engaging long form and short form content for 15+ destinations and distributed accordingly.

  • Leveraged copywriting talents for product descriptions, campaigns, and marketing initiatives.

  • Collaborated with the marketing team to reach new audiences and achieve internal marketing goals.

  • Developed, scheduled, and curated content for branded social media channels.

  • Monitored and facilitated community engagement on all social media channels to foster brand awareness and loyalty.

 

Marketing Director

Titan Web Marketing Solutions
Murfreesboro, TN

November 2015 - July 2016

 

  • Leveraged content marketing, digital marketing, and inbound marketing talents to generate qualified leads for Titan Web Marketing Solutions.

  • Drove record number of inbound leads in May and June 2016 to help the company achieve highest record sales in company history during my tenure.

 

Content Director

Titan Web Marketing Solutions
Murfreesboro, TN

January 2014 - November 2015

  • Responsibilities include copywriting, editing, proofreading and managing internal and client content for all online and offline marketing purposes.

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