https://annemercer.com/blog daily 0.75 2022-01-21 https://annemercer.com/home daily 1.0 2024-09-26 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1618443579462-G3SUF5JPWGVJ54882BE7/bone%2B2.jpg Home - I’m Anne. I write copy for coffee shop owners, coffee technology companies, importers, farmers, and more. https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1620672549397-DVCO08HL0Z797O23JP1R/bone.jpg Home - I Can Help You With… Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1620649903790-YIE3P1J758WYJVBVSPJN/brand+logos.png Home https://annemercer.com/services daily 0.75 2021-05-18 https://annemercer.com/about daily 0.75 2022-01-17 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1615764615016-JT9HIR1CWX3LJFK9JJ4E/bone.jpg About | Anne Mercer - As most specialty coffee career stories go, mine is not linear. But, I wouldn’t change a moment, because it brought me here today. https://annemercer.com/lets-work-together daily 0.75 2024-04-01 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1620605245010-PGCZRTAGN5B0CC005JFI/9.png https://annemercer.com/testimonials daily 0.75 2021-05-10 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1620667746514-5H54SG9OGTSX0M7O4X79/Garrett-Oden-Copywriting.png Testimonials | Anne Mercer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1620665353494-3OP5GJN0UNCF1D62QCYA/600x200-tripster-01.png Testimonials | Anne Mercer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1620664937414-VAFZPGBH3Z2Z9W9XK8MO/Mesa+de+trabajo+1+copialdpi.png Testimonials | Anne Mercer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1620664100884-ITGJ9T9RIG8UZ0M17QYH/J.RENE+COFFEE+ROASTERS.PNG Testimonials | Anne Mercer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://annemercer.com/freelance-writing daily 0.75 2024-02-29 https://annemercer.com/portfolio daily 0.75 2024-09-26 https://annemercer.com/portfolio/alimentous-studio-2024-coffee-marketing-trends monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/4eae1741-4e41-4004-8f6d-04ca40bbb529/2024marketing.jpg Portfolio | Anne Mercer - Alimentous Studio - 2024 Coffee Marketing Trends 2024 Coffee Marketing Trends: Drive-Thru Service, Loyalty Apps, and Personalization As we embark on another trip around the sun, coffee companies around the globe are setting their business intentions for the new year. For some, this means exploring new entrepreneurial endeavors and expanding their reach. For others, taking their marketing strategy to the next level is on the docket for 2024. https://annemercer.com/portfolio/roastertools-ebook monthly 0.5 2024-09-26 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/dffa38b1-9be1-4c76-a284-459b6fd5a3a9/656dabe2a7612d2c8f72d8b7_Scaling+Up+Your+Coffee+Roasting+Business+Banner.png Portfolio | Anne Mercer - RoasterTools - Scaling Up Your Coffee Roasting Business Scaling Up Your Coffee Roasting Business: Break Through to the Next Level In this eBook created for RoasterTools, we explore the steps coffee roasters can take to strategically and realistically grow their business through increased sales, invested equipment, and specific tactics. https://annemercer.com/portfolio/fresh-cup-for-the-love-of-decaf monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1656357627762-5BJGT3GAO3H1US08NGUW/pexels-engin-akyurt-2232704.jpg Portfolio | Anne Mercer - Fresh Cup: For the Love of Decaf For The Love of Decaf: A Glimpse Into the Rise of Decaffeinated Specialty Coffee In the grand history of coffee, decaffeinated coffee has only been around for a little over a century—bringing with it a complicated history full of triumphs and trouble. https://annemercer.com/portfolio/fresh-cup-coffee-ads monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1656357378662-RLML736Y5FCP9IFYW5G8/jojo-yuen-sharemyfoodd-vAxmYpDoCyQ-unsplash-894x372.jpeg Portfolio | Anne Mercer - Fresh Cup: Coffee Ads A Breakdown of 6 Coffee Ads (And Why They Work) Fast forward a few centuries, and coffee advertising is everywhere. While today’s advertisements are in the form of a TikTok video or Facebook ad and not a distributed pamphlet, the way we talk about coffee hasn’t changed all that much… https://annemercer.com/portfolio/gds-cloth-goods-kalita-wave monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1656356869104-TWUS01EOTNTJIKB2KPR4/GDS_Backyard_Ebb-Filter_LindseyShea-19_crop+%281%29.png Portfolio | Anne Mercer - GDS Cloth Goods - All About the Kalita Wave - All About the Kalita Wave The Kalita Wave is a popular pour over brew method for this very reason. Its approachable design empowers everyone to make an excellent cup of coffee, whether it’s your first time brewing or part of a daily ritual. In this guide for GDS Cloth Goods, we explore what makes the Kalita Wave pour over coffee dripper a staple in homes and coffee shops across the world. Photo Credit: GDS Cloth Goods https://annemercer.com/portfolio/fresh-cup-beyond-the-throwdown monthly 0.5 2022-05-11 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/0ec1e8ab-4f0c-4725-bc46-e918f99c1b34/IMG_2358.JPG Portfolio | Anne Mercer - Fresh Cup: Beyond the Throwdown - Beyond the Throwdown: Other Ways to Grow Your Coffee Community When local coffee communities gather, we tend to default to throwing a latte art throwdown. While these events are an exciting way to hone barista skills and network with industry pros, the high energy, loud, and competitive nature of throwdowns can be a slightly overwhelming introduction to the specialty coffee world for interested enthusiasts and new baristas. https://annemercer.com/portfolio/fresh-cup-automation monthly 0.5 2022-06-27 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1215346a-acb9-4b2e-8e8e-f990092889aa/brewhaha-4445.jpg Portfolio | Anne Mercer - Fresh Cup: Automation in Coffee Shops - With A Push Of A Button — How Automation Bridges The Gap Between Convenience and Craftsmanship As consumer preferences shift towards high-quality convenience and costs rise in response to relentless global events, more coffee shops are leveraging automation and technology behind the bar to create a memorable experience for customers and baristas. https://annemercer.com/portfolio/puerto-ricos-coffee-renassaince monthly 0.5 2022-02-28 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/4f714b51-c92a-4b91-897a-3c8022c2c55a/PR-22+%281%29.jpg Portfolio | Anne Mercer - Roast Magazine: Puerto Rico's Coffee Renaissance - Puerto Rico’s Coffee Renaissance:Striving for Excellence Amidst Adversity Coffee holds a special place in the hearts of the Puerto Rican community. As relentless hurdles continue to threaten coffee’s existence on the island, Puerto Rico’s coffee community continues to persevere. https://annemercer.com/portfolio/finca-la-plata monthly 0.5 2022-02-28 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/958be11c-fac9-4f4b-9fb7-1a7a84f82236/IMG_2822_jpg.JPG Portfolio | Anne Mercer - Finca La Plata https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/dea816ea-9d64-434e-98c7-393f2cb4435a/IMG_2816.JPG Portfolio | Anne Mercer - Finca La Plata https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/338f5642-65a2-4998-996c-5c6c05980926/IMG_2876.JPG Portfolio | Anne Mercer - Finca La Plata https://annemercer.com/portfolio/coffee-drinkers-guide-to-ct monthly 0.5 2022-02-28 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/1620660268205-ITNCOEABAC7WR9V5ZNHC/connecticut_guide_raonjena_owner_interior_do_kim.jpg Portfolio | Anne Mercer - Sprudge: A Coffee Drinker’s Guide To Connecticut https://annemercer.com/portfolio/storymakers monthly 0.5 2021-05-10 https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/b0934ecc-8869-41d2-ba13-65dbb9ffad9a/1.png Portfolio | Anne Mercer - Storymakers Brand Voice Guidelines https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/a95be38e-1636-4fe0-af38-37a5a378797f/2.png Portfolio | Anne Mercer - Storymakers Brand Voice Guidelines https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/3531b602-8a33-4891-8772-f6f13daade93/3.png Portfolio | Anne Mercer - Storymakers Brand Voice Guidelines https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/7841d790-9652-4bd7-8934-dcad3f37816c/4.png Portfolio | Anne Mercer - Storymakers Brand Voice Guidelines https://images.squarespace-cdn.com/content/v1/60259b987662e72f7030dbfa/3e5013b7-da9a-4002-b609-d536462cec53/5.png Portfolio | Anne Mercer - Storymakers Brand Voice Guidelines