About   Anne Mercer

Normally, freelance writers would fill their bio with quirky quips about their professional skills and images of endless piles of books scattered across the floor.

They’ll list brands they’ve worked with, taglines they’ve slaved over, and the sprawling list of blog posts they’ve written. Of course, these are all noteworthy aspects for a writer and I could tell you all those things, too. However…

What they fail to mention is dedication, an unparalleled work ethic, and a commitment to excellence.

Fortunately for you, 15+ years of rigorous martial arts training gave me the foundation on which my freelance writing practice is based. I’ve translated those vital elements into writing with the intent of accomplishing your goal.

View My Resume

What You Should Know About Me

Aside from the fact that I can help you with your writing and marketing efforts, these quick tidbits of information about me might be helpful to you:

  • I graduated early with a Marketing Communications/Advertising Degree from Western New England University
  • I have worked for brands/agencies across the country over the course of my career.
  • I love learning about, brewing, and of course, drinking coffee.
  • My travel bucket list is endless.
  • I have two dogs and a hedgehog.
  • I’m a 3rd degree black belt in the WTSDA.
  • I am a highly punctual individual.
  • I’ve lived all over Connecticut, Massachusetts, and Nashville, Tennessee.

Now that you know me a little better, let’s dive into my professional career.

J.René Coffee Roasters, West Hartford, CT

Digital Communications Coordinator
March 2019 – Present
  • Launched Shopify marketplace, including a coffee subscription program, to improve overall shop sales.
  • Responsible for coffee quality control through SCA cupping practices and barista training.
  • Utilize copywriting and marketing talents for brand awareness, marketing initiatives, and increased customer traffic for both J.René Coffee and Victus Coffee brands.
  • Create, schedule, and curate content for company social media channels.
  • Point person for all Victus Coffee outreach, marketing, fundraising, and collaboration efforts.
  • Organized and promoted in-shop/community events including public coffee cuppings, lecture series, live music, and celebratory occasions.

Reserve Direct, Remote

Web Copywriter
July 2016 — October 2019
  • Collaborate with marketing team to generate awareness of brand, increase sales, and achieve internal marketing goals.
  • Write engaging long form and short form content for 20+ destinations and distribute accordingly.
  • Leverage copywriting talents for product descriptions, campaigns, and marketing initiatives.
  • Create and curate content for branded social media channels.
  • Monitor and facilitate community engagement on all social media channels to foster brand awareness and loyalty.
  • Continued on as a freelance copywriter through October 2019.

Titan Web Marketing Solutions, Murfreesboro, TN

Marketing Director
November 2015 – July 2016
  • Leveraged content writing, inbound marketing, and additional tactics for agency lead generation efforts.
  • Responsible for all marketing strategy planning and execution with relation to Titan Web Marketing Solutions.

Content Director
January 2014 – November 2015
  • Managed all in-house and client content, including website content and consistent blogging responsibilities.
  • Worked with design, sales, and SEO teams to ensure a cohesive agency environment and process for clients.
  • Completed all copywriting duties for website design, marketing materials, advertising campaigns, and additional efforts.
  • Managed team of writers to ensure content was held to the highest standards and completed by assigned deadlines.

McNeely Pigott & Fox Public Relations, Nashville, TN

Public Relations Intern
May 2013 – August 2013
  • Core responsibilities included writing, researching, media monitoring, social media management, grassroots efforts, and digital content creation.
  • Implemented relevant work for clients such as Skanska, Ohio Valley Conference, Fan Freedom, U.S. Department of Labor – Job Corps, Leukemia and Lymphoma Society.

Envision Marketing Group, East Longmeadow, MA

Marketing Assistant
January 2013 – November 2013
  • Promoted from intern to part-time staff position.
  • Focused on creating copy for all clients, as well as SEO, social media, and website management functions.

Associate Marketing Intern
November 2012 – December 2012
  • Planned and implemented SEO campaigns for multiple clients.
  • Created marketing materials for clients and the company.

Connecticut Science Center, Hartford, CT

Marketing and Research Associate
May 2012 – January 2013
  • Responsible for the creation, distribution, and evaluation of the 2012 Visitor Exit Survey.
  • Drafted and implemented copy for the 2012-2013 Membership Brochure and social media content.
  • Assisted with event planning and employed as Marketing Event Specialist upon internship completion.

Western New England University, Springfield, MA

Marketing and External Affairs
January 2012 – March 2012
  • Worked directly with the Assistant Director of Advertising to assist with direct mailing and on-campus photography.

Like what you’ve read?

Contact me today and let’s start a conversation about what I can write for your brand.

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